Goal: To get information out to a lot of people at one time and to establish a connection to your office Cost estimate: $10 - $2000 for a 60 second spot Radio can be utilized at many different levels; most of the primary stations…

  Goal: The opportunity to continually give away the truth. To attract people who are exceptional in their service to others and who would know more people like them. Cost estimate: 39¢ to 89¢ per pen If it so happens you have pens with your…

  The first impression a company has of you is from the initial phone moments to completion of the paperwork The timely follow up for all the company's requests The confirmation call from the doctor, the day of the event. The doctor's arrival ahead of…

  Change absolutely nothing in your delivery of the talk In the opening, announce that at the end, your objective is to lead people to greater conduct, action, and choices Throughout the talk, make sure you are doing a great deal of interactive Socratic engagement…

  "Hi I’m Dr. DePice; I only have a minute..." "I’m calling in reference to a mutual – patient of mine, employee of yours, (colleague of mine and employee of yours Mr. Jones)." -do not leave messages -if they ask for more simply state, "It’s…

  Goal: To attract people who have an understanding of who you are and what you can provide for them through your talk Cost: Your time to do a talk, usually less than one hour in total. Some companies will reimburse you for your time.…

  Type: Internally illuminated or carved wood with gold letters and spotlights Cost estimate: Wide variables, could range $800 - $10,000 Your office sign is a statement to many people. It is the initial first impression about the quality of how you choose to do…

  Goal: To attract new patients to your office Cost estimate: $150 - $1,500 per mailing to 10,000 people Mailers were much more traditionally utilized in the 1980's and 1990's than they tend to be used today although in certain communities, they still produce results.…

  Preparation: Create a drawing sheet Cost: 1st prize amount can be $100 – 200; 2nd prize – $25 gift certificate for bookstore Coordinate a contest with school systems, most commonly around the celebration of the birth of chiropractic (September) or on "National Posture Month"…

  Goal: To provide information, a picture of the doctor to establish credibility and a need for coming to your office to be checked for subluxation Estimated cost to record infomercial: $1,000 - $12,000 Cost to air infomercial: $50 - $1,005 per spot Infomercials can…