Change absolutely nothing in your delivery of the talk In the opening, announce that at the end, your objective is to lead people to greater conduct, action, and choices Throughout the talk, make sure you are doing a great deal of interactive Socratic engagement…

  "Hi I’m Dr. DePice; I only have a minute..." "I’m calling in reference to a mutual – patient of mine, employee of yours, (colleague of mine and employee of yours Mr. Jones)." -do not leave messages -if they ask for more simply state, "It’s…

  Goal: To attract people who have an understanding of who you are and what you can provide for them through your talk Cost: Your time to do a talk, usually less than one hour in total. Some companies will reimburse you for your time.…

  Type: Internally illuminated or carved wood with gold letters and spotlights Cost estimate: Wide variables, could range $800 - $10,000 Your office sign is a statement to many people. It is the initial first impression about the quality of how you choose to do…

  Goal: To attract new patients to your office Cost estimate: $150 - $1,500 per mailing to 10,000 people Mailers were much more traditionally utilized in the 1980's and 1990's than they tend to be used today although in certain communities, they still produce results.…

  Preparation: Create a drawing sheet Cost: 1st prize amount can be $100 – 200; 2nd prize – $25 gift certificate for bookstore Coordinate a contest with school systems, most commonly around the celebration of the birth of chiropractic (September) or on "National Posture Month"…

  Goal: To provide information, a picture of the doctor to establish credibility and a need for coming to your office to be checked for subluxation Estimated cost to record infomercial: $1,000 - $12,000 Cost to air infomercial: $50 - $1,005 per spot Infomercials can…

  Goal: To attract health conscious active people who are already seeking out health care Cost: Donating your time There is a great deal to be benefited by a chiropractor aligning him or herself with athletic clubs and nutritional support stores. Even if you do…

  What to do when you are offered the opportunity to do a two to five minute verbal biography in front of a relationship marketing group: Remember that the less time we have to speak, the more prepared and exercised we need to be Always…

  Goal: To create alliances with potential patients in a neutral environment Cost: Less than $10.00 per person for dinner (you can make special arrangements with the restaurant to reduce the cost of meals if you agree to do these talks on a regular basis)…