Goal: To attract new patients who are already looking for a chiropractor selects your practice over another office. Cost estimate: $500 – $1,500 monthly, usually paid through your telephone bill. Remember, the simplest way to assess any marketing program is that you do a…

  The most ideal function of a website is to stand as a reservoir that people can go to look you up from all your other venues. Many TLC members are using the Now You Know website. It is the least expensive the most productive…

  Goal: Recognition in the community and attracting of health conscious athletic people Cost estimate: Depending on the events, it could range from zero cost to thousands of dollars Sponsored athletic events pertains to being the primary sponsor for road races, running races, cycling races…

  Cost: $100-200 for good vinyl signs with grommets For a sign at a community fair, consider placing a 4 feet tall by 20 feet wide banner across your entire front lawn in a vertical, bold, colorful, and evident matter. It could say something simple…

  Goal: To promote kids activities and families Cost: Expense to advertise the event outside your office, to create booth for carnivals or kids' day and a possible give away gift for kids' day events Examples: On Halloween, when it was customary to x-ray children's…

  Goal: To introduce as many people as possible to your practice and to check as many spines as possible and to recommend people that need to be checked, come to your office Cost: Your time Frequency as part of Expansion cycle: 2-4 screenings/mo Renewal…

  Fire Departments, Police, and Other Civil Servants Go do talks, do trainings, and weight lift with these guys and do trainings on biomechanics and optimization of their weight lifting workouts. Give them their screenings for free. If they need or want care, they have…

  Goal: To get information out to a lot of people at one time and to establish a connection to your office Cost estimate: $10 - $2000 for a 60 second spot Radio can be utilized at many different levels; most of the primary stations…

  Goal: The opportunity to continually give away the truth. To attract people who are exceptional in their service to others and who would know more people like them. Cost estimate: 39¢ to 89¢ per pen If it so happens you have pens with your…

  The first impression a company has of you is from the initial phone moments to completion of the paperwork The timely follow up for all the company's requests The confirmation call from the doctor, the day of the event. The doctor's arrival ahead of…