What Works! - Promotions & Marketing

PAD - Dr. Nathan Sikora

Companies Visited for PAD - Joe Baker's Office
Dr. Jen,
Dr. Baker had asked me to email you a pic of our tree! Right now I've got all of the companies that we have visited and have invited to participate in our event :) We are still continuing to add to it and it's a great conversation starter regarding the PAD!

View the embedded image gallery online at:
https://tlc4superteams.com/index.php/what-works-philosophy/item/171#sigProIdf102153fa3

Dr. Joe Baker Promotional Calendar

Team Hoyt Scarecrow

Hey TLC peeps,
I wanted to share this with you all. Each year our chamber of commerce encourages businesses to put out a scarecrow display for our fall festival. This years theme was all 80's.
We, of course, are the Subluxation Busters, and just to be clear, we ain't afraid of no subluxation.
(click image to view larger size)

CAs and Patients Sharing 3 Words:
Debbie at Team Strencosky
Patients at Team Lester

Team Coombs - Valentine Day Hearts – Why I Love Chiropractic! (click image to view larger size)
We are having our patients fill out these hearts with why they "love chiropractic". Then we give them a referral card and ask them to spread the love to the special people in their lives.
It's been a great activity in the office!

Team Gurman – Brunch with Santa (click image to view larger size)

Team Fishel – Fourth of July Whiteboard (click image to view larger size)

The Wellness Center of New York celebrates March Madness – a Referral Contest
As many of you know, March is the month when the NCAA "March Madness" tournament takes place. At The Wellness Center we are taking a spin-off of the tournament and having a March from Madness contest. We want to acknowledge that for many people, stress is so commonplace that it has become a way of life. Our lives are full of hassles, deadlines, frustrations, and demands, but it doesn't have to be. So take some time out this month to enjoy your health and share your knowledge of chiropractic care!

How it works:
The basketball court poster is to show the patients the progress of their referrals. For each referral they give us they get to move their basketball up the court. At the half court line, three point line, and slam dunk marks the patients receive gifts for their referrals.

Dr. Avi Musnik Valentine's Day ideas (click image to view larger size)

Sam Ayan - CA Marketing Toolbox (click image to view larger size)

Team Fishel's Idea to Get Patients to Take Educational Handouts (click image to view larger size)
Patients not wanting to take education handouts?
Check out Veronica's idea: The white board gives a little teaser as to what our literature on this day was. I glued actual dimes and it was pretty much the only time our lits weren't recycled! Most patients took them home! hahaha (so worth it. Spent about $3 worth).

Team Fishel – Chiropractic Promotions (click image to view larger size)

Team Stetzel: First Responders Promotion

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Team Engelhardt at Corrective Chiropractic: Educational Handouts

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Team Engelhardt at Corrective Chiropractic: Games

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Team Engelhardt at Corrective Chiropractic: Flyers

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Example Invitation from Kim and Greg Stetzel

Sample Radio Commercial Script

Example PAD flyer from Kim and Greg Stetzel

Team Stogniew:

Encouraged children to hand in their Halloween candy in exchange for gift certificates to the local arcade. $10 gift certificate for up to 2 lbs. $20. certificate for 2 lbs. or more. Awesome!!!

Example of Coloring Contest

Example of Community Give Back PAD

Example of PAD Thanksgiving Flyer

Dr Kell Fleshood:

Example of Letter of Hair Dresser & Barber Day

Example of PAD Flyer

Example of Letter of Fee Change

Example of Chiropractic Ad

Acton Family Chiropractic - "Share the Love" social media contest for patients

Flyer | Sign-up Sheet

Dr. Larry Wood - from Community Chiropractic Center in Broadheadsville, PA

Outside Events